What Is Quora Digest?

I receive the Quora Digest once or twice a week and find it really cool. But, I often wondered how they selected which questions to show me. I did a deep dive into the internet to find out what the targeting logic is behind the Quora Digest, so I thought I’d put together this article to explain what it means.

So, what is Quora Digest? The Quora digest is an email put together based on topics and users you are following. They also include topics that are popular. The main aim is to present topics that you’ll be really interested in and get users engaged.

Quora is different from other social media platforms such as Twitter and Facebook. However, they are the same because their business model is still making money with ads. The way they make money with ads is a bit detailed, so I’ll explain that below, as well as, other helpful tips about the Quora Digest.

Why does Quora send the Quora Digest?

To explain the targeting logic behind the Quora Digest, it’s helpful to look at Quora’s business model. Much like any business such as Subway, Starbucks, or Uber, Quora generates revenue. But, on the surface, it might not be immediately apparent how Quora makes money because they don’t seem to have a product to buy.

And only a tiny percentage of people who go to their website actually buy their product. 

So, how does Quora make money? Quora sells advertising space on your Quora news feed to companies. Companies pay Quora to put their ads in your newsfeed, where you will see their brand and their products.

You can see information about getting advertising with Quora by clicking their official page here.

Advertising is a key business function that all businesses need to do to stay in touch with their customers and to get new customers. Without customers buying products from them, they will be out of business.

So, other companies will advertise on Quora’s website because Quora has a large user base, and it is a fun and helpful website to use. Much like Reddit, Facebook, or Twitter. Therefore, they have a huge audience, much like a social media influencer who will see ads when they are shown.

Offering advertising on a website is a very easy business model because you don’t have to deliver a physical product. They can simply make sure their ads are running and that they are tracking the relevant data that advertisers need to improve their ads.

Therefore, they can offer ads to other companies, and companies will try out using ads to get new customers. For Quora to make more money from advertising, they need to keep users returning to their website. This is one of the ways that Quora gets readers coming back for more by sending the Quora digest.

It reminds you and others to come back to Quora.com, and interact with their articles. It’s a win-win – you get to enjoy awesome content that you’re interested in – and Quora gets to make money from advertising.

Quora’s main goal with the Quora Digest that they send you

The primary goal of the topics that Quora chooses to show you on your Quora digest are ones that will get you to click on them and come back to Quora.com.

Emails have tracking systems so they can see which links are getting the most clicks. They can then make better-informed decisions about what topics their users enjoy the most. They will optimize based on what’s working.

The easiest way they can know what you’ll like is by sending topics that you are following and topics from users you are following. Clearly, you are interested in these topics.

Other topics they will send would be what’s trendy at the moment. So you will be intrigued to visit Quora via the quora digest through your interests and what’s popular.

Why am I getting emails from Quora digest?

When you sign up to Quora, you will be automatically signed up to the Quora digest. It will send you emails from time to time with topics you’ll be interested in. Quora assumes that you would like to see these topics because they’re based on what you have liked and followed in the past. 

And Quora is a good way to expand your knowledge about topics as well as help others. This creates a better experience for you. 

When you like comments that provide good answers, it encourages other people to use Quora. The more people who use Quora, the better the answers get, and the more convenient it would be for you and other users. 

The more people that answer them, the better the chances that someone will write a really good answer which will be exactly what you need.

How do I get rid of Quora digest?

You can opt-out of receiving these emails if you like at any time. You can do that using the link at the very bottom of the Quora digest, which says ‘Unsubscribe’. 

Another way is to sign in to your Quora account, click on your profile in the top right. Then click on Email and Notifications. In the list of options, you’ll find a checkbox for the Quora Digest. Just uncheck it, and you won’t get any Quora Digest in the future.

I haven’t turned mine off as I enjoy a good read from time to time. Some topics broaden my mind, and I like reading other people’s answers. You can also control your experience with Quora based on who you like and follow.

What happens when you follow someone on Quora?

When you follow someone on Quora, their activity will show up in your Quora news feed. This includes answers they’ve upvoted, questions they’ve asked, questions they followed. However, it won’t show everything they do. The Quora news feed shows a mix of activity from people you follow. 

Is Quora pay for answers?

You don’t need to pay Quora to see their answers. If you view Quora when you aren’t logged in, Quora won’t let you look at more than one or two questions before it asks you to sign in. They will ask you to create a free account, or you can sign in to your existing account.

That way, they can see how you use their website, and they can make it better. They also collect information about you so that they can show you more relevant ads.

Quora’s makes its money from advertising. Companies pay money to show their ads on Quora. But, ads work the best when they are shown to specific people. For example, an ad for women’s yoga pants works better if it’s shown to women interested in yoga than if it’s shown to men.

Why Quora prefers you to be signed into your account?

Advertisers will pay per impression or per click. An impression is where an ad is put in front of a person so that they see it. Websites can record where you stop scrolling on a page, and so Quora and other advertisers, for that matter, can track if an ad is shown to a person. They can record if a person clicks or not.

Which means they can accurately charge for impressions or clicks. Because people are paying per impression and click, they want to make their ad make the most sales possible.

For example, if their product is for women, but lots of men click on their ad. They will still get charged, even though much fewer men will buy their product.

However, if they show their ads to only women, then they will make more money because a higher percentage of people who view or click their ad will buy their product. Which means they won’t have to buy as many impressions or clicks.

So, the fact that Quora knows whether you are a male or a female means that they can provide a better service to advertisers. This means more advertisers will advertise with them and will make more money.

Advertisers make more money the more they know about people who buy their products.

Advertisers also track what kinds of people buy their products. And is an effective business strategy according to PennState Extension. For example, they might know that most of the people who buy their product are into go-karts, are male, and are over 20 years old. 

So, when you are logged in, Quora has information such as whether you specifically like go-karts because you followed questions about go-karts, or answered questions about go-karts. And if you do, they will include you in the list of people to show these types of ads to.

This allows Quora to provide a better service to people who buy advertising from them. Meaning they can show advertisers that they have very good information about each of their users and what their interests are. That way, advertisers will get much better value for money.

Does Quora pay you to answer questions?

Quora does not pay you to answer questions. But, they do allow you to answer the question in any way you like. Which means you can put a link to relevant content in your answer. This link can be to your own website, where you sell products.

The link you are sending them to should be relevant and support your answer. Spammy links or unhelpful links will mean that your answer is less helpful and won’t get upvoted. This means fewer people will see it, and you’ll get less traffic to your website.

A good way to do it is to write a really good article about a topic and then look for questions people have asked about the topic. Then answer the question and link to your article. 

The good part about doing it this way is that when you write a really good article, you will understand the topic really well so you can give a really good answer. This means that your answer will be upvoted on Quora.

A good idea is to make sure that when people go to your article, they can subscribe to an email list, or there are links to relevant products. Otherwise, when they click over to your article and read it, you won’t be able to sell them anything.

 This is a good way to make money online. I recently wrote an ultimate guide about how to make $500 a month online, it includes a bunch of ways to do it. If you’re interested in that you can read it by clicking How To Make $500 a Month Online: Ultimate Guide.

If you are interested in making money, you may be interested in reading our blog post on 100 ways to make money at home. Another very easy way to make money is to sell online.  

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Conclusion

The targeting logic behind the Quora digest is to suggest questions that they think you will be interested in, and will make you want to read them. That way, you will use Quora’s website more, and they can make more money from advertisers. It will also make a better experience for other people when they use Quora because you will upvote the best answers and downvote bad ones.

The Quora digest includes questions on topics that you have followed, upvoted, or answered. And other topics that have been very popular on Quora recently.

Sources

• Q.quoraforbusiness.com: Advertising on Quora
• Extension.psu.edu: Understanding Your Customers: How Demographics and Psychographics Can Help